Welcome to

Alexandra
Rostovtseva’s

Personal blog – where business meets life, and life sometimes takes the lead. I’ve always loved writing, so here’s where you’ll find everything I’ve put into words. Expect plenty of insights about business (because it’s been a big part of my life) and a dash of life’s unpredictable charm..

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A Bit About Me

I stepped into the tech industry—young, inexperienced, but full of ambition. I was fortunate to meet my first partners and start our own business, marking the beginning of a journey that would shape my life and career.

This journey took me through every kind of crisis, from the Coronavirus to war, and led me to work with brilliant minds from big corporations and scrappy startups alike. Along the way, I built a network of incredible people and found friends all over the world.

Today, I bring 17 years of experience in software development, with deep, end-to-end knowledge of product development, project management, technology, design, user experience, marketing, sales, and finance.
This experience has allowed me to branch into business consulting, where I’m proud to have made a tangible impact for others.

Hopefully, you’ll find something here that inspires or helps you along your own journey!

Featured Articles

Articles Close to My Heart

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Validating Ideas Before Development…

I come from outsourcing, where projects run on fixed budgets. And, of course, to win the project, you slash your margins to …

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Collaboration

Areas of expertise

PROJECT MANAGEMENT
building software dev process

software dev project management

evaluation of software teams

assistance with outsourcing team selection
PRODUCT MANAGEMENT
product validation & startegy building

product discovery & solution finding

product mindset building

agile product development

BUSINESS CONSULTING
business automation & early ai adoption in business

business portfolio overview and evaluation

digital startegy building & evaluation